Rob Heerdegen

 

Rob, a Marketing Professional and honours graduate of Canada’s York University, has 8 years of combined experience and education in the fields of Strategic, Digital, and International Marketing.

 

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    Strategic, Upstream Marketing Experience

    ·         New Market Research & Analysis

    Voice of Customer Primary Research

    Industry Specific Research

    Statistical Analysis

    ·         Competitor Intelligence

    ·         Partnership / Channel Business Development

    Information Systems Experience

    ·         SalesForce.com

    CRM, Database Marketing and Management

    ·         Eloqua Marketing Suite

    Lead Generation/Lead Management Software

    ·         MarketingPilot Marketing Suite

    Marketing Project Management Software

    Electronic, Channel Marketing Experience

    ·         Email marketing campaign management

    ·         Landing page & form optimization

    ·         Lead profiling, segmenting, ranking, nurturing

    ·         Heat mapping & channel tracking

    ·         ROI & campaign effectiveness reporting

    Industry Specific Experience

    ·         Medical Imaging & Health IT

    ·         Software Development & Pro. Services

    ·         Printing & Publishing, Retail & SM-B2B

    ·         Not Profit, Charitable Organizations

     

     

     

    Rob is a Senior Specialist - Marketing Automation, for Eloqua UK, in London.  With 50,000 users and 750 customers in 33 countries, Eloqua is the category-defining marketing automation platform that increases ROI, proves the value of marketing, and drives revenue by improving marketing effectiveness. For more information about Eloqua, visit www.eloqua.com.

     

     

    London, United Kingdom

    Mb: +44 (0) 773 335 6604 | Em: rob@robheerdegen.com

     


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